Authors: Kjell Grønhaug; Tor Korneliussen
Three theory-based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream chain stages place more emphasis on distribution quality, while downstream chain stages more emphasize product quality. A systematic change in quality perceptions is observed across national borders. In addition, more similar quality perceptions are observed among adjacent chain stages than those chain stages that are further apart.
Journal: Supply Chain Management: An International Journal (8 – 467-475)
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Publish Year: 2003
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