Authors: Annie H. Liu; Mark P. Leach; Wesley Johnston
Exploratory qualitative interviews conducted with purchasing decision makers across various high-tech industries in Eastern Europe are compared to those in Central Europe and the United States. Findings suggest that Information Technology is perceived as less valuable by European firms and is utilized to a lesser degree. Multinational companies operating in Eastern Europe appear to be focused on developing the product quality and operational efficiency of local Eastern European suppliers and less concerned about facilitating their adoption of IT procurement systems.
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)