Authors: Ian Wilkinson; Louise Young; Marie-Celine Chery; Per Vagn Freytag
What is the co-relation between the characteristics of two firms that form a relationship with each other, especially successful relations? Surprisingly there is little we know about the answers to this question. This paper reviews previous literature on the assortative mating among people and animals and the theory of sexual selection that underlies it. We then apply this theory to business relation formation and present the results of an analysis of the co-relation of firm characteristics of those involved in customer-supplier relations using the IMP2 European data base. Finally, future research opportunities are considered regarding this novel and exciting area of research.
Journal: ( – )
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Publish Year: 2003
Conference: Lugano, Switzerland (2003)