Authors: Ian Wilkinson
Previous studies of entry mode choice tend to obscure the differential impact of factors at each stage of this hierarchy because of the way the analysis is undertaken. Typically a set of entry modes is compared involving a mix of VI and NVI forms and binomial or multinomial logit is used to identify factors associated with the use of each mode. However, the factors distinguishing between VI and NVI modes are not likely to be the same as those distinguishing between different forms of VI and NVI modes. Hence the interpretation of such results is ambiguous and factors explaining the choice between particular forms of VI and NVI modes may appear to be insignificant. The purpose of this research is to examine the extent to which different factors impact on each stage of export entry mode choice
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Publish Year: 2002
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