Authors: Kevin Donovan; Philip Rosson
Internationalization processes in the context of the Interneteconomy are examined. Case study research was conducted with sixNova Scotia SMEs. Findings from this exploratory study include(1) stage-based theories do not reflect company experience, (2)multi-domestic marketing strategies appear dominant, and (3)location and country-of-origin effects persist, in the onlineenvironment. Thus, while the Internet may offer global reach,commerce is still conducted locally. The paper also notes anumber of challenges faced by Internet-based companies as theyexpand their business interests, as well as ideas for futureresearch.
Journal: ( – )
Web Address:
Publish Year: 2001
Conference: Oslo, Norway (2001)