Authors: Carmen de Pablos
As many other authors since early ninties (Armour, H.O. Teece, D.J., 1978 Summer etal., 1990 Meyer, 1991 Pettigrew and Whipp, 1991 1993 Thomas et al, 1994) we tryto measure the performance achieved in insurance companies as a result of properlyimplementing new information and communication technologies (specifically those wedefine as web-based technologies). Although organisational performance has beenmeasured in different ways, there are not available guides that allow researchers choosea proper measure. Multiple measures have been chosen in a random way (Kenneth, L. Lawrence, J. Boatwright, E., 1996). A way to front this problem is by using a dualperspective. Concretely in this study we propose a new measure in order to evaluate theimpact of web based technologies in the relationship with customers. In this way wespeak about agility as a combination of four different dimensions.
Journal: ( – )
Web Address:
Publish Year: 2001
Conference: Oslo, Norway (2001)