Authors: Pete Naude; Peter W. Turnbull; Sheena Leek
This paper aims to take a broad overview of business-to-business marketing andcritically evaluate the problems and limitations of the research that has beenconducted in the past 15-20 years. Based on this analysis a research agenda isidentified which the authors believe should further develop knowledge in respect ofinter-organizational interaction, relationships and networks.
Journal: ( – )
Web Address:
Publish Year: 2001
Conference: Oslo, Norway (2001)