E*BUSINESS FOR TRADITIONAL BUSINESS-TO-BUSINESS COMPANIES: A CASE EXAMPLE

Authors: HMEDAL-BAKARY; MOHAMED EID; TAMER MOSLI; Wesley Johnston

The purpose of this paper is to show the effect of e business as a trend in affecting theactivities of large companies and their way of doing business. David Liederbach, IBMDirector of e-commerce marketing defined ? E-business is extending any businessprocess from one company to its trading partners. And using web technology toautomate the internal business processes as well. E-Commerce is a distinct subsetwrapped around the marketing, sales and part of the customers support processes, andthe trading partners you deal with for these business processes?

Journal: ( – )

Web Address:

Publish Year: 2001

Conference: Oslo, Norway (2001)