Authors: Annukka Jyrämä; Teemu Ylikoski
This paper focuses on networks and relationships in an unusual type of market that ischaracterised by high uncertainty, the markets of contemporary arts. We discuss theimportance of reputation and legitimacy in entry to the network and argue that theways in which actors adapt to each other are changing due to the use of new media.However, the role of new media does not seem to affect the importance of personalcontact in creating relationships, particularly in these highly uncertain markets whererelationships are still founded on trust and friendship. Results are based on extensivequalitative interviews in four European countries.
Journal: ( – )
Web Address:
Publish Year: 2000
Conference: Bath, U.K (2000)