Network Management in Retailing: Quest for Hybrid Organisation

Authors: Kristian Möller; Lasse Mitronen

Hybrid organisations pose important theoretical and managerial questions. We examine alarge Finnish retail organisation in order to identify and understand the potential andchallenges of hybrids or network organisations in a retailing context. A conceptualframework for understanding the governance processes of hybrid network organisations isproposed and the key managerial challenges of hybrids are discussed.

Journal: ( – )

Web Address:

Publish Year: 2000

Conference: Bath, U.K (2000)