Authors: Robert Wendelin
The IMP group has found six different kinds of bonds in the cooperation between companies.These bonds are technical, economic, time, legal, social and knowledge bonds.(Hammarkvist, Håkansson, Mattson 1982) (Johanson & Mattsson 1987) It is in this papersuggested that these six bonds do however not give a picture that would cover industrialrelationships completely. Additional bonds have been recognized in the past years in servicemarketing. Bonds such as cultural, ideological, geographical and psychological bonds.(Liljander & Strandvik 1995) By combining the bonds that the IMP group has found withthose from the service marketing perspective a more complete model have been proposed.
Journal: ( – )
Web Address:
Publish Year: 2000
Conference: Bath, U.K (2000)