Authors: Anne Äyväri; Kristian Möller
Drawing on a marketing and entrepreneurial capability framework we report of a studyconducted among seven small design-oriented clothing and textile companies. The age offirm influenced significantly the profile of marketing and networking capabilities regarded asessential. The social skills of an owner-manager had an overarching relevance in managinginterorganisational resource relationships.
Journal: ( – )
Web Address:
Publish Year: 2000
Conference: Bath, U.K (2000)