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Number of hits: 219 Showing results: 20 to 40


Ritual Platforms for Instigating Personal Relationships in Project Marketing
Authors: Cova, Bernard, MALTESE, Lionel
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The Role of Trade Fair Interactions in B2B Relationship Quality
Authors: FARHANGMEHR, Minoo, SARMENTO, Maria, SIMOES, Cláudia
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Modelling the dynamics of business interaction
Authors:
Sergio Biggemann
University of Otago
New Zealand
Sergio Biggemann
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Signalling sustainability strategies: preliminary findings from two case studies
Authors:
Luis Araujo
Lancaster University
United Kingdom
Luis Araujo ,
Mafalda Nogueira
University of Porto
Portugal
Mafalda Nogueira , SPRING, Martin
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The role of inter-firm market orientation on the market orientation - performance relationship
Authors: Dr Henneber, Stephan, Francescucci, Anthony, Professor Naude, Peter
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PARTNERSHIP RISK IN INTERNATIONAL RELATIONS
Authors:
Justyna Swiatowiec-Szczepanska
The Poznan University of Economics
Poland
Justyna Swiatowiec-Szczepanska ,
Robert Szczepanski
The Poznan University of Economics
Poland
Robert Szczepanski
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Interaction capability development in UK manufacturing SMEs
Authors:
Ko-Min Kevin Tseng
Commerce Development Research Institute
Taiwan
Ko-Min Kevin Tseng ,
Rhona Johnsen
Audencia
France
Rhona Johnsen
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The Influence of Personality on the Job Performance of Key Account Managers
Authors: MAHLAMÄKI,Tommi, OJALA, Mika,
Olavi Uusitalo
Tampere University of Technology
Finland
Olavi Uusitalo
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ENABLING INNOVATIONS IN A COMMERCIAL VIRTUAL ORGANIZATION
Authors:
Jari Ruokolainen
Helsinki University of Technology
Finland
Jari Ruokolainen
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A literature review and future agenda for B2B branding
Authors: George Christodoulides,
Sheena Leek
University of Birmingham
United Kingdom
Sheena Leek
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WHAT DO COMPANIES DO WHEN THEY DO MARKETING? A CLUSTER ANALYSIS
Authors: Bjoern Ivens, Catherine Pardo, Georges, Laurent,
Catherine Pardo
EM Lyon
France
Catherine Pardo
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How do Key customers link cooperation and calls for competition (tenders) with suppliers? The CSC (Correction- Strengthening- Commuting) model
Authors:
Sylvie Lacoste
Leonard de Vinci, Pôle universitaire, Paris La défense
France
Sylvie Lacoste
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CO-BRANDING AS A PART OF B2B RELATIONSHIPS SYSTEM
Authors: MOREVA,Irina
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LEARNING IN SERVICE RELATIONS: THE CASE OF TECHNOLOGICAL KIBS
Authors:
Marco Paiola
University of Padova
Italy
Marco Paiola
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NETWORK MOBILIZERS AND TARGET FIRMS:ANALYZING MOBILIZATION AROUND THE ISSUE OF CLEAN BALTIC SEA
Authors:
Tiina Ritvala
Helsinki School of Economics
Finland
Tiina Ritvala ,
Asta Salmi
Helsinki School of Economics
Finland
Asta Salmi
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Relationships in Business Consulting Services: A proposal of a research project
Authors: PROENÇA,Joao, VIEIRA,Iolanda
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Perception and practice of the supplier relationship management
Authors: Ágnes Wimmer, Bálint Esse, Tibor Mandják
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