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Number of hits: 161 Showing results: 120 to 140
The Role of Emotions in Business-to-Business Marketing
Authors:
Sergio Biggemann
, Juergen Gnoth,
Marcus Schulz
Sergio Biggemann
University of Otago
New Zealand
Marcus Schulz
University of Otago
New Zealand
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A CONCEPTUALIZATION OF RELATIONSHIP MANAGEMENT PROCESSES: DISTINGUISHING STRATEGY IMPLEMENTATION PROCESSES AND INTERACTION PROCESSES
Authors:
Jens Geersbro
,
Thomas Ritter
Jens Geersbro
Copenhagen Business School
Denmark
Thomas Ritter
Copenhagen Business School
Denmark
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A MODEL TO IMPROVE AIRCRAFT AVAILABILITY
Authors:
Johan Kaelen,
Sicco Santema
, Robert Jan Boer De
Sicco Santema
Technical University Eindhoven and Delft
Netherlands
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The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships
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MARKET PRACTICES IN GLOBAL NETWORKS: A MEANS OR OBSTACLE TO IMPROVING ANIMAL WELFARE
Authors:
Lars Esbjerg, Kathrine Nørgaard Hansen
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WHO’S ACQUIRING WHOM? EXPERIMENTAL EVIDENCE OF FIRM SIZE EFFECT ON MERGER OUTCOMES
Authors:
Joon-Hee Oh,
Wesley Johnston
,
Linda Peters
Wesley Johnston
Georgia State University
United States
Linda Peters
Universtiy of East Anglia
United Kingdom
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The commercialization of science as an embedding process: The case of PET radiotracers at Uppsala University
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HOW DO SUPPLIER BRAND BENEFITS AFFECT RETAILER’S WILLINGNESS TO INVEST
Authors:
Mark Glynn
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Conceptualizing Dynamics of Trust in Business Relationships
Authors:
Yimin Huang
,
Ian Wilkinson
Yimin Huang
Fudan University
China
Ian Wilkinson
University of Sydney
Australia
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IMPACT OF PUBLIC POLICY IN COMPLEX PURCHASING
Authors:
Thomas Brashear
, Daniel Chicksand, Daniel Nordigården, Jakob Rehme
Thomas Brashear
University of Massachusetts Amherst
United States
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Sitting on the other side of the table: Assessing the relational attractiveness of the customer (RAC) applying fuzzy set QCA
Authors:
Zsofia Toth
, Christoph Thiesbrummel,
Pete Naude
, Stephan C. Henneberg
Zsofia Toth
Manchester Business School
United Kingdom
Pete Naude
Manchester Business School
United Kingdom
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VALUE CREATION AND ECONOMIC DEAL STRUCTURES IN IMP ANALYSIS
Authors:
Per Ingvar Olsen,
Håkan Håkansson
,
Alexandra Waluszewski
Håkan Håkansson
Norwegian School of Management
Norway
Alexandra Waluszewski
Uppsala University
Sweden
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NETWORKING IN AN ORGANIZED NETWORK: A CASE STUDY OF A SMALL PROFESSIONAL SERVICE FIRM
Authors:
Roberta Bocconcelli
,
Alessandro Pagano
Roberta Bocconcelli
University of Urbino
Italy
Alessandro Pagano
University of Urbino
Italy
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THE ROLES OF RELATIONSHIP ACTORS IN VALUE CREATION IN THE AUTOMOTIVE WHOLESALE NETWORK
Authors:
?ukasz Ma?ys, Ralf Berckhan
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Value add in the reciprocal multistage marketing
Authors:
Jari Ruokolainen
, Mustajärvi Mustajärvi,
Olavi Uusitalo
Jari Ruokolainen
Helsinki University of Technology
Finland
Olavi Uusitalo
Tampere University of Technology
Finland
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Network Offering in Industrial Maintenance Services
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MANAGING EMOTIOINS THROUGH TRANSFORMING IN RELATIONSHIP DYNAMICS
Authors:
Shiming Zhang
,
John Finch
,
Susi Geiger
Shiming Zhang
Harbin Institute of Technology
China
John Finch
University of Glasgow
United Kingdom
Susi Geiger
University College Dublin
Ireland
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TOWARDS A THEORETICAL, MULTI-LEVEL MODEL OF SOCIAL CAPITAL IN A BUSINESS TO BUSINESS CONTEXT
Authors:
Sheena Leek
,
Louise Canning
Sheena Leek
University of Birmingham
United Kingdom
Louise Canning
University of Birmingham
United Kingdom
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