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Examining dyadic business relationships using repertory grid technique
Juho Ylimäki and Minna Rollins
Place of Publication
The paper was published at the 33rd IMP-conference in Kuala Lumpur, Malaysia in 2017.
The purpose of this paper to introduce and illustrate the use of repertory grid technique in a dyadic research design. We illustrate the use of repertory grid technique and propose its usefulness in examining new constructs and complex topics. Our study explores how companies perceive the value expectations within long term asymmetric supplier-customer relationships.