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Paper info: Market orientation and market intelligence generation of new business developments: Multiple –case studies of small to medium-sized enterprises in Japan

Title


Market orientation and market intelligence generation of new business developments: Multiple –case studies of small to medium-sized enterprises in Japan

Authors


Komiya, Kazutaka, Junji Inoguchi, Woonho Kim and Takuya Urakami

Place of Publication


The paper was published at the 31st IMP-conference in Kolding, Denmark in 2015.

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