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Paper info: How Early? Quasi-experiments on Early Supplier Involvement in New Product Development at Unilever

Title


How Early? Quasi-experiments on Early Supplier Involvement in New Product Development at Unilever

Authors


Laursen, Linda Nhu and Poul Houman Andersen

Place of Publication


The paper was published at the 31st IMP-conference in Kolding, Denmark in 2015.

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