Paper info: THE ROLE OF SOCIAL MEDIA IN B2B SELLING PROCESSES: AN EXPLORATORY CASE-STUDY IN THE MECHANICAL SECTOR
Title
THE ROLE OF SOCIAL MEDIA IN B2B SELLING PROCESSES: AN EXPLORATORY CASE-STUDY IN THE MECHANICAL SECTOR
Authors
Roberta Bocconcelli
University of Urbino
Italy
Alessandro Pagano
University of Urbino
Italy
Place of Publication
The paper was published at the 30th IMP-conference in Bordeaux, France in 2014.
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