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Paper info: EXPLORING REVERSE INNOVATION A STUDY OF A TRUCK OEM IN INDIA

Title


EXPLORING REVERSE INNOVATION A STUDY OF A TRUCK OEM IN INDIA

Authors


Lars Bankvall
Chalmers University of Technology
Sweden
Lars Bankvall and
Frida Lind
Chalmers University of Technology
Sweden
Frida Lind

Place of Publication


The paper was published at the 30th IMP-conference in Bordeaux, France in 2014.

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