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Paper info: A CRYSTAL BALL: USING PROTOTYPING TO CLARIFY BUYER-SUPPLIER RELATIONSHIP CONCEPTS IN EMERGING MARKETS

Title


A CRYSTAL BALL: USING PROTOTYPING TO CLARIFY BUYER-SUPPLIER RELATIONSHIP CONCEPTS IN EMERGING MARKETS

Authors


Thorsten Migge

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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