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Paper info: MARKET REPRESENTATIONS IN INDUSTRIAL MARKETING: AN EXPERIMENTAL INVESTIGATION

Title


MARKET REPRESENTATIONS IN INDUSTRIAL MARKETING: AN EXPERIMENTAL INVESTIGATION

Authors


Carlos Diaz Ruiz and
Christian Kowalkowski
Linköping Institue of Technology
Sweden
Christian Kowalkowski

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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