Paper info: MARKET REPRESENTATIONS IN INDUSTRIAL MARKETING: AN EXPERIMENTAL INVESTIGATION
Title
MARKET REPRESENTATIONS IN INDUSTRIAL MARKETING: AN EXPERIMENTAL INVESTIGATION
Authors
Carlos Diaz Ruiz and
Christian Kowalkowski
Christian Kowalkowski
Linköping Institue of Technology
Sweden
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
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