Paper info: OUTLINING THE CONCEPT OF CUSTOMER VALUE PROPOSITION AS A COMMUNICATION TOOL
Title
OUTLINING THE CONCEPT OF CUSTOMER VALUE PROPOSITION AS A COMMUNICATION TOOL
Authors
Toni Mikkola
Tampere University of Technology
Finland
Olavi Uusitalo
Tampere University of Technology
Finland
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
Download
Download paper (126.7 kb) |