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Paper info: OUTLINING THE CONCEPT OF CUSTOMER VALUE PROPOSITION AS A COMMUNICATION TOOL

Title


OUTLINING THE CONCEPT OF CUSTOMER VALUE PROPOSITION AS A COMMUNICATION TOOL

Authors


Toni Mikkola
Tampere University of Technology
Finland
Toni Mikkola ,
Olavi Uusitalo
Tampere University of Technology
Finland
Olavi Uusitalo and Tommi Mahlamäki

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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