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Paper info: HETEROGENEITY IN THE QUALITY-SATISFACTION-LOYALTY FRAMEWORK: A MULTI-GROUP ANALYSIS IN A BUSINESS-TO-BUSINESS BUYER NETWORK

Title


HETEROGENEITY IN THE QUALITY-SATISFACTION-LOYALTY FRAMEWORK: A MULTI-GROUP ANALYSIS IN A BUSINESS-TO-BUSINESS BUYER NETWORK

Authors


Gert Human
University of Cape Town
South Africa
Gert Human and
Pete Naude
Manchester Business School
United Kingdom
Pete Naude

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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