Paper info: HETEROGENEITY IN THE QUALITY-SATISFACTION-LOYALTY FRAMEWORK: A MULTI-GROUP ANALYSIS IN A BUSINESS-TO-BUSINESS BUYER NETWORK
Title
HETEROGENEITY IN THE QUALITY-SATISFACTION-LOYALTY FRAMEWORK: A MULTI-GROUP ANALYSIS IN A BUSINESS-TO-BUSINESS BUYER NETWORK
Authors
Gert Human
University of Cape Town
South Africa
Pete Naude
Manchester Business School
United Kingdom
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
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