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Paper info: Examining Sales Force Motivation to Win Back Lost Customers: A Framework for B2B Customer Reacquisition

Title


Examining Sales Force Motivation to Win Back Lost Customers: A Framework for B2B Customer Reacquisition

Authors


Annie Liu, Mark Leach and Lou Pelton

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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