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Paper info: The 3-step Process of Categorizing Transformation: Using a Typology of Transformation

Title


The 3-step Process of Categorizing Transformation: Using a Typology of Transformation

Authors


Svanhild E. Haugnes
Norwegian University of Science and Technology
Norway
Svanhild E. Haugnes and
Svanhild E. Haugnes
Norwegian University of Science and Technology
Norway
Svanhild E. Haugnes

Place of Publication


The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.

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Abstract


ABSTRACT
The purpose of this paper is an analysis of how an actor can change its position in an industrial
network. The article is performed with an Industrial Network approach, focusing on the way
upstream business actors in the bacalhau network link their activities to those of their customers .
The case study has an exploratory stance. The data collected incorporates in -depth interviews
with 45 business actors, right across the range of activities in the bacalhau (salted and dried
codfish) producing system in Norway and Portugal. Actors from the cod stock regulating and
controlling Norwegian authorities through to the Portuguese consumers are included in the study .
The article will classify activity links between actors into weak / strong and direct / indirect,
based on the typology developed by Haugnes (forthcoming). Together, the aspects constitute
four Categories of Transformation. The contribution of this article is to strengthen the typology
by using it, introducing the 3-step process of categorizing transformation. The article will
provide new insights into how different actors can change from one Category of Transformation
to another, and when and why they may do so. Put differently, the paper will discuss how the
creation, alteration or elimination of activity links can be influenced, and which actors are able to
do this. Pertinent theoretical and managerial issues will be raised in the discussion.
Keywords: activity links, networks, business actors, product transformation.