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Paper info: Competitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms

Title


Competitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms

Authors


Henrikki Tikkanen, Jaakko Aspara,
Joel Hietanen
Helsinki School of Economics
Finland
Joel Hietanen , Kalle Pajunen and Tomi Nokelainen

Place of Publication


The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.

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