Paper info: Competitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms
Title
Competitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms
Authors
Henrikki Tikkanen, Jaakko Aspara,
Joel Hietanen
, Kalle Pajunen and Tomi Nokelainen
Joel Hietanen
Helsinki School of Economics
Finland
Place of Publication
The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.
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