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Paper info: UNDERSTANDING CO-BRANDING OPPORTUNITIES IN B2B CONTEXT: EMPIRICAL EVIDENCE FROM RUSSIAN COMPANIES

Title


UNDERSTANDING CO-BRANDING OPPORTUNITIES IN B2B CONTEXT: EMPIRICAL EVIDENCE FROM RUSSIAN COMPANIES

Authors


MOREVA, Irina and SMIRNOVA,Maria M.

Place of Publication


The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.

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