Paper info: UNDERSTANDING CO-BRANDING OPPORTUNITIES IN B2B CONTEXT: EMPIRICAL EVIDENCE FROM RUSSIAN COMPANIES
Title
UNDERSTANDING CO-BRANDING OPPORTUNITIES IN B2B CONTEXT: EMPIRICAL EVIDENCE FROM RUSSIAN COMPANIES
Authors
MOREVA, Irina and SMIRNOVA,Maria M.
Place of Publication
The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.
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