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Paper info: SEING IS BELIEVING? SIGNALING SUPPLIER?S VALUE POTENTIAL

Title


SEING IS BELIEVING? SIGNALING SUPPLIER?S VALUE POTENTIAL

Authors


Fabrizio Zerbini
ESCP Europe
France
Fabrizio Zerbini , Francesca Golfetto and Stefania Borghini

Place of Publication


The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.

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