Paper info: "OK. I’ll get that to you by Friday" - The Role of Commitments in B2B Relationships
Title
"OK. I’ll get that to you by Friday" - The Role of Commitments in B2B Relationships
Authors
Alan Gilchrist
Lancaster University
United Kingdom
Geoff Easton
Lancaster University
United Kingdom
Peter Lenney
Lancaster University
United Kingdom
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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