Paper info: Industrial Marketing Organization and the IMP Approach: A Comparative Analysis
Title
Industrial Marketing Organization and the IMP Approach: A Comparative Analysis
Authors
Annalisa Tunisini
Catholic University
Italy
Bjoern Sven Ivens
0
Switzerland
Catherine Pardo
EM Lyon
France
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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