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Paper info: Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Title


Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Authors


Evi Hartmann
ebs European Business School, International University
Germany
Evi Hartmann ,
Lydia Bals
ebs European Business School, International University
Germany
Lydia Bals and
Thomas Ritter
Copenhagen Business School
Denmark
Thomas Ritter

Place of Publication


The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.

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