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Paper info: The Open Source Marketing Experiment: Using Wikis to Revolutionize Marketing Practice on the Web

Title


The Open Source Marketing Experiment: Using Wikis to Revolutionize Marketing Practice on the Web

Authors


Hugh Pattinson
University of Western Sydney
Australia
Hugh Pattinson and Suresh Sood

Place of Publication


The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.

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