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Paper info: Employing the First Customer Reference to Support Software Marketing: Using Multiple Analysis Methods to Analyze Empirical Evidence

Title


Employing the First Customer Reference to Support Software Marketing: Using Multiple Analysis Methods to Analyze Empirical Evidence

Authors


Jari Ruokolainen
Helsinki University of Technology
Finland
Jari Ruokolainen and Markus Mäkelä

Place of Publication


The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.

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