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Paper info: Dealing with Duality: Internal Markets and the Role of the Agent in CRM

Title


Dealing with Duality: Internal Markets and the Role of the Agent in CRM

Authors


Margo Buchanan-Oliver
The University of Auckland
New Zealand
Margo Buchanan-Oliver

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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