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Paper info: Measuring relational norms: some methodological issues

Title


Measuring relational norms: some methodological issues

Authors


Bjoern Sven Ivens
0
Switzerland
Bjoern Sven Ivens and
Keith Blois
Lancaster University
United Kingdom
Keith Blois

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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Abstract


This study questions the validity of the operationalisations of Macneilís norms which havebeen used in published studies. It compares the evaluation of two B2B exchanges usingfeatures that are fundamental to arguments which underpin Macneilís concepts. Thediscrepancies between the results are statistically significant.