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Paper info: Measuring relational norms: a methodological dilemma?

Title


Measuring relational norms: a methodological dilemma?

Authors


Bjoern Sven Ivens
0
Switzerland
Bjoern Sven Ivens and
Keith Blois
Lancaster University
United Kingdom
Keith Blois

Place of Publication


The paper was published at the 20th IMP-conference in Copenhagen, Denmark in 2004.

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Abstract


This study questions the validity of the operationalisations of Macneil's norms which have beenused in published studies. It compares the evaluation of two B2B exchanges using publishedmeasures of norms with new measures which it asserts take fuller account of Macneil's concepts.The discrepancies between the results are statistically significant.