Frontpage  About  admin@impgroup.org
Paper info: The Role Of Bureau De Style In The Entrepreneurial Network For Textile Product Innovation

Title


The Role Of Bureau De Style In The Entrepreneurial Network For Textile Product Innovation

Authors


Silvia Ranfagni and
Simone Guercini
Università degli Studi di Firenze
Italy
Simone Guercini

Place of Publication


The paper was published at the 19th IMP-conference in Lugano, Switzerland in 2003.

Download


Download paper
(384.5 kb)

Abstract


The aim of the paper is to examine the theme of textile product innovation, with special reference to interactions between textile firms and bureau de style -creative actors of the fashion network- in order to analyze their contribution of information and knowledge to the process of innovation. In conclusion, the paper tries to answer to the following questions: which bureaux de style and textile firms engage in inside interaction behaviour; the contribution (increasing or decreasing) of this interaction to the innovation process of the textile firms; the role played by interaction in the accumulation knowledge activities produced by bureaux de style.Our research is based not only on study of the literature and on analysis of the results of research into this question, but also on primary sources composed of information collected through interviews (case analysis) with members of the top management and of the creative teams of bureaux de style located in Italy and in France. We use the methodology of case analysis in order to define the nature and role of the bureaux de style within the network and to provide a definition in qualitative terms of the way their knowledge contributes to product innovation.