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IMP Books
In this section you will find information about some of the books in which IMP Group research projects are published (we also offer some of these for direct download in PDF-format).as well as books which relate to different aspects of this research. If you are looking for a particular book, you may use the textbox below for conducting a search.
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The Business Marketing Course: Managing in Complex Networks

Basic information


Authors: David Ford, Pierre Berthon, Stephen Brown, Lars-Erik Gadde, Peter Naudé, Thomas Ritter, Ivan Snehota, Håkan Håkansson
Publisher: Wiley
Publish year: 2002

Abstract:


The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure ...

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Supply Network Strategies

Basic information


Authors: Lars-Erik Gadde, Håkan Håkansson
Publisher: John Wiley & Sons
Publish year: 2001

Abstract:


Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In Supply Network Strategies, Gadde & Hekansson examine the supply side of companies from a network perspective. Supp...

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Understanding Business Marketing and Purchasing

Basic information


Authors: David Ford
Publish year: 2001

Abstract:


Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area. Understanding...

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Business network learning

Basic information


Authors: Jan Johansson, Håkan Håkansson
Publisher: Pergamon Press
Publish year: 2000

Abstract:


Emerging global markets and rapid technological development make strong demands on the ability of companies to develop and utilize knowledge. In order to handle the knowledge management problem firms have to search for new collaborative ways of organizing internationalization and technical development. This is reflected in a growing interest among both businessmen and academics in business network...

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Managing Business Relationships

Basic information


Authors: David Ford, Lars-Erik Gadde, Håkan Håkansson, Anders Lundgren, Peter Turnball, David Wilson, Ivan Snehota
Publisher: John Wiley and Sons Ltd
Publish year: 1998

Abstract:


No company can be an island in today's business environment. All firms are locked into a complex network of relationships with their suppliers, customers and other business partners. The management of these relationships is a critical task on which a company's very existence depends. Over the past twenty years, members of the Industrial Marketing and Purchasing Group have carried out many wide-ran...

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Network Dynamics in International Marketing

Basic information


Authors: Peter Naudé, Peter Turnbull
Publisher: Pergamon Press
Publish year: 1998

Abstract:


This work aims to reflect the current thinking in the growing area of relationship marketing, and the articles have been chosen to reflect the way in which the subject matter has matured and developed. While the articles do cover the three areas of interactions, networks and relationships, this book goes further in the way in which these topics are covered. The chapters include theoretical develop...

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Organising Industrial Activities Across Firm Boundaries

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Authors: Anna Dubois
Publisher: Routledge
Publish year: 1998

Abstract:


This book is an important and stimulating analysis of how industrial activity can be organized efficiently when the work is divided across different firms.

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Relationships and Networks in International Markets

Basic information


Authors: Hans Gemuenden, Thomas Ritter, Achim Walter
Publisher: Pergamon Press
Publish year: 1997

Abstract:


This volume is intended to address the growing scope for the exchange, discussion and development of ideas on 'relationship marketing', and deals with major developments in international marketing from a relationship and network perspective, representing a valuable resource for all researchers in the area of industrial and service marketing, and for all practitioners responsible for the initiation...

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Corporate Technological Behaviour: Co-operation and Networks

Basic information


Authors: Håkan Håkansson
Publisher: Routledge
Publish year: 1989

Abstract:


Efficient technological strategy relies on an understanding of the networks, both formal and informal between suppliers, producers and customers. This book provides the first, detailed study of these cooperation profiles.

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EVALUATING MARKETING ACTIONS AND OUTCOMES, Advances in Business Marketing & Purchasing, 12

Basic information


Editors: Arch Woodside
Publisher: JAI Press (Imprint of Elsevier)
Publish year: 0

Abstract:


FUNDAMENTAL DIFFERENCES BETWEEN SCIENTIFIC AND EXECUTIVE THINKING
Adopting the following meta-thinking view is useful. Executive thinking differs fundamentally from scientific thinking in at least three ways (cf. Kozak, 1996). First, scientists (e.g. academic researchers) get to choose the problem, whereas in organizations, the problems (and symptoms of problems) are often thrust upon the e...

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