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International Marketing and Purchasing of Industrial Goods

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Editors: Håkan Håkansson
Publisher: John Wiley
ISBN: 0471279870

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This book is out of print and with the permission from the authors we are able to offer it free for download in PDF format. Please notice that this version is based on OCR(Optical Character Reading) and may contain som errors not present in the printed book
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Abstract:


This book presents a new approach to industrial marketing and purchasing based on a research project carried out in five European countries. The book, however, is not a complete and final report of the project. It will be followed by others.
The book ought to be of interest both to researchers and managers. It presents an alternative theoretical approach but is also highly empirical. The main part of it consists of descriptions and analyses of actual marketing and purchasing problems.