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Managing Technological Development. IKEA, the environment and technology
Authors: Håkan Håkansson, Alexandra Waluszewski
What happens when one of the worlds? largest buyers of catalogue paper, IKEA, realises that the paper it uses contradicts the demands of prominent environmental groups?
How do the producers of catalogue paper react, when IKEA demands an environmentally friendly ?green? catalogue paper, requiring the development of new production processes for an entirely new product?
In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case study, the authors demonstrates the necessity of addressing social, technological and economical factors when dealing with such issues.
Focusing on the interactive aspects of technological and commercial development, they examine how new solutions are developed and shaped in relation to different companies and organisations involved. They investigate resources in terms of how they are related and built into other resources through historical and contemporary interaction processes. Their overall emphasis is on dealing with the issue of how different, closely and distantly related companies and organisation are affected when resources are developed.
This book will provide invaluable case-study information and essential discussion for scholars interested in the management of technological development and development in interaction. It will also be valuable reading for high-level students and researchers, practitioners and policy-makers in management science and economics, environmental politics, and in the paper and pulp industry.
1. HOW TO COPE WITH DEVELOPMENT IN A DEVELOPING WORLD
2. INTERACTION AND RESOURCE DEVELOPMENT
3. MANAGING RESOURCES MERGED INTO ?BASIC? TECHNOLOGIES : the utilisation and development of a facility and its products
4. MANAGING A GREENING DEMAND: changes in the image of a technology
5. INITIATING CHANGE ? the development of a lead user
6. MANAGING CHANGE THROUGH INTERACTION ? the advantage of being small
7. MANAGING CHANGE THROUGH INTERACTION ? taking advantage of being big
8. LIVING WITH CHANGE ? utilising possibilities in path-dependence
9. LIVING WITH CHANGE ? handling increased vareity throuhg ?wait and see?
10. LIVING WITH CHANGE ? moving resources characterised by heaviness and variety
11. EMPIRICAL EXPERIENCES CONCERNING INTERFACES BETWEEN RESOURCES
12. INTERACTING RESOURCES CREATING FRICTION