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    IMP Master course

    IMP International Business Marketing and Innovation Program a Specialised Master in English in Budapest supported by hIMP and leading IMP scholars. Candidates are welcome before the end of October.



    The very first Specialised Masters Program in IMP research topics is organised by the Corvinus University of Budapest with the support of the hIMP (Hungarian IMP Research Centre) as well as some well-known IMP-related scholars.

    The aim of the IMP International Business Marketing and Innovation Program is to provide a strong theoretical basis as well as a practice-oriented marketing knowledge with international best practices. The language of the courses is English.

    The IMP International Business Marketing and Innovation Program gives a broad balanced, state of the art marketing knowledge which corresponds to the challenging business life.

    It is broad in the sense that it is at the same time approach-shaping and practical.

    It is balanced in the sense that it deals with both global and local marketing issues.

    It corresponds to the challenging business life in the sense that it aids students to recognise marketing and organisational problems, to make a multidimensional analysis of them, to find and evaluate alternative solutions, to acquire relevant knowledge of marketing decision making and control.

    The IMP International Business Marketing and Innovation postgraduate program is firstly dedicated to those practicing managers working as marketing, sales, KAM, trade marketing or customer service responsible at organisations

    acting on inter-organisational markets (B2B, B2G),

    providing professional services,

    taking part of the innovation process,

    selling projects, or

    making international (foreign) trade and

    who are searching for a specific internationally competitive marketing knowledge.

    The IMP International Business Marketing and Innovation postgraduate program has an outstanding International Scientific Advisory Board grouping IMP top professors and presided by Professor Håkan Håkansson. For all details please contact the http://kti.linett.hu website.

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