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    Call for papers

    CALL FOR PAPERS:

    2016 CBIM Academic Workshop

    Center for Business & Industrial Marketing



    IMPORTANT DATES

    Extended Abstract or

    Poster Submission Deadline 4 April 2016

    Early Bird Registration Deadline: 2 May 2016

    Late Registration Deadline: 29 June 2016

    Conference Dates: 29,30 June and 1 July 2016



    WELCOME NOTE

    The Faculty of Economics and Business, at the University of the Basque Country – UPV/EHU, in Bilbao (Spain) will host the 2016 CBIM Academic Workshop from June 29th to July 1st, 2016. The CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing. It is truly an international workshop. Please join us

    CONFERENCE THEME

    Extending Value in a Margin Eroding Context



    CONFERENCE HIGHLIGHTS

    Keynote Address:

    Dr. Wesley J.Johnston CBIM Roundtable Professor of Marketing Associate, JMack Robinson College of Business, Georgia State University, USA



    Conference proceedings:

    Accepted papers or extended abstracts an posters will be published in the Conference Proceedings. Published materials will be copyrighted and indexed at RePEc.



    Journals:

    Authors presenting outstanding papers will be invited to submit an extended version to one among the following journals: Journal of Business & Industrial Marketing, Marketing Intelligence & Planning or Cuadernos de Gestión.



    Poster sessions:

    Subject to the authors’ will and the Scientific Committee’s consideration, there will be poster sessions throughout the event.







    Suggested topics:

    • Service-led growth

    • Bundling services

    • Marketing Intelligence

    • Competitive Intelligence

    • Project Development & Delivery

    • B2B Analytics

    • Service Intelligence

    • SDL Performance Indicators

    • Negotiation

    • Value Calculators

    • Opportunity Analysis

    • Key Account Performance Metrics

    • Business Innovation Performance Metrics

    • NPD Performance Metrics

    • Organizational Buying Behavior

    • Customer Experience in B2B

    • International Interorganizational Relationships



    Please send one of the following by April 4, 2016:

    1. Detailed abstract (maximum 2 pages double spaced),

    2. Paper or case study (maximum 20 pages double spaced),

    3. Special session proposal (1 page double spaced).

    PROGRAM COMMITTEE MEMBERS

    Please visit http://www.cbimbilbao.com/Committee.html for the complete list.





    ORGANIZERS

    J.Mack Robinson College of Business, Georgia State University

    Isenberg School of Management, UMassAmherst

    Faculty of Economics and Business, University of the Basque Country – UPV/EHU

    HOSTING UNIVERSITY

    Faculty of Economy and Business, University of the Basque Country – UPV/EHU





    FOR MORE INFORMATION, PLEASE CONTACT:

    2016 CBIM Academic Workshop)

    www.2016cbimbilbao.com | 2016cbimbilbao@eventi3.com

    ”.













    Journal of Business & Industrial Marketing

    Attention all Journal of Business & Industrial Marketing editorial advisory and review board members there will be a planning and policy meeting at the conference

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