Frontpage  About  admin@impgroup.org
IMP GROUP NEWS

    2nd European Workshop on B2B Marketing, Lyon, June 2009







    2nd European Workshop

    on B2B Marketing



    June 19 – 20, 2009 – Lyon, France



    Call for Papers





    After Lausanne in 2008, the 2d European Workshop on B2B Marketing will take place on June 19-20, 2009 at EMLYON Business School in France. The workshop provides a platform for business marketing researchers and teachers to present their work and exchange ideas on the most recent trends in business to business marketing.



    Organizing Committee:



    Catherine PARDO, EMLYON Business School (pardo@em-lyon.com)

    Robert SALLE, EMLYON Business School (salle@em-lyon.com)

    Andreas EGGERT, Universität Paderborn (Andreas.Eggert@notes.uni-paderborn.de)

    Björn IVENS, HEC Lausanne (Bjoern.Ivens@unil.ch)

    Wolfgang ULAGA, HEC Paris (ulaga@hec.fr)



    Scientific Committee:



    Bernard COVA, Euromed Marseille

    Frédéric DALSACE, HEC Paris

    François DURRIEU, BEM Bordeaux Management School

    Laurent GEORGES, Université de Toulouse III

    Frank JACOB, ESCP-EAP Berlin

    Philippe MALAVAL, Toulouse Business School

    Marcel PAULSSEN, Humboldt Universität Berlin

    Ivan SNEHOTA, Università della Svizzera Italiana

    Jean-Claude USUNIER, HEC Lausanne

    Markus VOETH, Universität Hohenheim



    Deadline for registration and submission of a single-page paper abstract is on February 13rd, 2009. Submission of full papers is on May 1st, 2009.



    All abstracts and papers should be submitted electronically as a Microsoft Word or Acrobat

    file to B2Bworkshop@notes.uni-paderborn.de



    Detailed information on the submission format and the registration can be found on www.B2Bworkshop.com

IMP Journal
All Published Issues
IMP Papers
Quick-search Papers