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    20th CBIM Academis Workshop



    The International Center for Innovation and Business Researcht (ICIBR) at Hunan University in Changsha, China will host the 20th CBIM Academic Workshop on June 28th and 29th, 2015. The theme will be “Analytics, Intelligence and Planning in the B2B Environment.” The CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing. It is truly an international workshop. Please join us in Changsha, China in 2015



    Location – Hunan University, Changsha, China

    Dates:

    • Day 1, June 28th, 2015 – 8:30-5:00 PM, Welcome & Research Sessions. Continental breakfast, lunch.

    • Day 2. June 29th, 2015, - 9:00 AM - 5:00 PM, Research Sessions. Continental breakfast, lunch.



    Keynote speaker:



    June 29th

    Professor Wesley J. Johnston

    CBIM RoundTable Professor of Marketing

    Director, Center for Business and Industrial Marketing

    J. Mack Robinson College of Business

    Georgia State University



    Workshop fee: $265.00 Academics/Professionals; $120 PhD students. The fee is payable at the start of the CBIM Workshop. A non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, and special session proposals will be free to attendees.



    Best papers from the Workshop will be for invited for review in Special Issues of The Journal of Business & Industrial Marketing and Marketing Intelligence and Planning.



    The event deadline for submitting ideas and content is February 1, 2015. We encourage ideas for special sessions or organized special session. Send an email to the Workshop Coordinator.



    Suggested topics:

    • B2B Analytics

    • Service Intelligence

    • SDL Performance Indicators

    • Value Calculators

    • Opportunity Analysis

    • Service-led growth

    • Bundling services

    • Marketing Intelligence

    • Competitive Intelligence

    • Industrial Product Intelligence

    • Sales Analytics

    • Key Account Performance Metrics

    • Business Innovation Performance Metrics

    • NPD Performance Metrics





    Please send one of the following by February 15, 2015:

    1. Detailed abstract (maximum 2 pages double spaced),

    2. Paper or case study (maximum 20 pages double spaced),

    3. Special session proposal (1 page double spaced).



    Thomas Brashear Alejandro

    Workshop Director

    Email: brashear@isenberg.umass.edu

    University of Massachusetts Amherst

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